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Brand Strategy


Brands need a simple, authentic and emotional story. A story that tells why it exists and what goals it wants to achieve. Throughout the life cycle of the brand all kinds of issues need to be considered in the conceptual and analytical point of view, in order to ensure that the brand remains always relevant and differentiated.

Creating and choosing a brand design involves strategic decisions. After a study that considere the essence of the brand, we identify the position, philosophy, core values, competitive advantage and key messages. This establishes focus that allows us to consider the best way to reach the goal.

From brand strategy, are created all collateral materials such as pieces of communication, point of sale, packaging, corporate and promotional materials.

 

Warwick Station Cafe

Brand Environments

From city streets and skylines, through museums and airports, signage functions as identification, information, and advertising. Effective retail signage increases revenues, and intelligent wayfinding systems support and enhance the experience of a destination.
 
Signage expresses the brand and builds on understanding the needs and habits of users in the environment.

SIGNAGE

 

BRANDING

 

Packaging

Warwick Station Cafe
Packaging

Album Cover

François Muleka
Album Cover

Logo

Eco Mutare
Logo

EDITORIAL

 

WEB

 

Digital

Social media is redefining the way brands communicate and connect with your audience. The visibility and brand awareness is enhanced through effective online presence. On the internet, it initially conveys your personality, impacts, and connects potential customers through a digital experience.

We can help a brand to present a coherent picture and speak with a unified voice on all platforms. A genuine and consistent voice.

Social media is a great opportunity to create a dialogue and retain customers.

 

Packaging

The shelf is the most competitive marketing environment in existence.
The human brain processes visual data 60,000 times faster than written text. That’s why well-designed packaging among the strongest sales tools a company can use.